How the Liberty Bell Won the Great War

Posted by Jean-Yves on Mar 24, 2017

Just weeks after joining World War I in April 1917, the United States was in deep trouble—financial trouble. To raise the money needed to help save the world from itself, the Treasury Department had undertaken the largest war-bond drive in history, seeking to raise $2 billion—more than $40 billion today—in only six weeks. The campaign’s sheer scope all but reinvented the concept of publicity, but it was still coming up short.

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